Countries, Nationalities and Languages in English

Sometimes people say, She speaks France. or I am from French. This is an easy mistake to make as countries, nationalities, and languages are very similar.  The chart below shows the Country, Language and Nationality of many major countries from around the world. You will also find sound files to help with correct pronunciation.   Countries and Languages are both nouns. Example - Countries Tom lives in England.Mary travelled to Japan last year.Id love to visit Turkey. Example - Languages English is spoken around the world.Mark speaks fluent Russian.I wonder if she speaks Portuguese. Important Note:  All countries and languages are always capitalized in English.   Nationalities are adjectives used to describe where a person, type of food, etc. is from. Example - Nationalities He drives a German car.We went to our favorite Japanese restaurant last week.The Swedish prime minister is coming next week. Click on the link below to hear the correct pronunciation of each group of nationalities. Each group of words are repeated twice. Important Note: Unlike other adjectives, all nationalities used as adjectives are capitalized in English. Important Notes All country names are unique. They are not similar to language or nationality names.Language and nationality names are often, but not always similar. For example: French - the language, and French the nationality are the same in the case of France.. However, English - the language, and American - the nationality are not the same in the case of The United States.All countries, languages and nationalities are always capitalized in English. This is because country, language and nationality names are proper names of countries, languages and nationalities. Pronunciation Files for the Chart Its important to learn the correct pronunciation of countries, languages and nationalities. People need to know where you are from! For help with pronunciation, click on the links below for different groupings of countries, nationalities and languages.   One SyllableEnds in ishEnds in ishEnds in ian or ean Pronunciation Chart Pronunciation File Country Language Nationality One syllable France French French Greece Greek Greek ends in '-ish' Britain English British Denmark Danish Danish Finland Finnish Finnish Poland Polish Polish Spain Spanish Spanish Sweden Swedish Swedish Turkey Turkish Turkish ends in '-an' Germany German German Mexico Spanish Mexican The United States English American ends in '-ian' or '-ean' Australia English Australian Brazil Portuguese Brazilian Egypt Arabic Egyptian Italy Italian Italian Hungary Hungarian Hungarian Korea Korean Korean Russia Russian Russian ends in '-ese' China Chinese Chinese Japan Japanese Japanese Portugal Portuguese Portuguese Common Mistakes People speak Dutch, but live in Holland or BelgiumPeople live in Austria, but speak German. A book written in Vienna is Austrian, but written in German.People live in Egypt, but speak Arabic.People in Rio have Brazilian customs, but speak Portuguese.People in Quebec are Canadian, but they speak French.

Case Study Walt Disney Company - 1789 Words

1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr.Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouseon† on screen. Moreover, the first full-color cartoon Flowers and Trees was released in 1932 which won Academy Award. Donald Duck was appeared for first time in 1934 and â€Å"Mikey Mouse† color cartoon was released in 1935. Furthermore, Snow White and the Seven Dwarfs was released in 1937 which was The Walt Disney Company’s very first†¦show more content†¦In year 1986 Apple Inc. provided its funds for the studio and Steve Jobs became its majority stakeholder. The Walt Disney Company purchased Pixar in 2006 at the valuation of $ 7,400,000,000 which made Steve Jobs The Walt Disney Company s l argest single shareholder. 1.2 – Statement of the Problem: Disney Animation Studios was founded in America in year 1923 when Walt Disney agreed on a contract with M.J. Winkler and signed it. Its famous cartoons Mickey Mouse and Donald Duck were introduced in 1930 s. Whereas, it’s very first feature-length movie Snow White and the Seven Dwarfs was released in 1937 which has been considered as a huge step forward for the company. Besides, its first live action movie Treasure Island was released in 1950 which introduced different ways of success and growth for the company. Walt Disney died in 1966 but The Walt Disney Company did not stop and moved forward. Figure1: Annual Revenues of Walt Disney (Watts, 2013) On the other hand, Pixar was basically founded in 1979 as a graphics group and was named Lucafilm s Computer Division. This company was doing very well and Steve Jobs realised its capabilities and potential in technology and innovation. Thus, Steve jobs purchased this company in 1986 and renamed it Pixar. This company had potential and enjoyed successes by releasing different and innovative movies. Toy Story 3 was the highest grossing animated movie by the company. Figure2: AnnualShow MoreRelatedCase Study : Walt Disney Company5336 Words   |  22 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouse† on screen. Moreover, the first full-colour cartoon Flowers and Trees was released in 1932 whichRead MoreEssay Walt Disney Company Case Study1555 Words   |  7 PagesWalt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldnt do good enough himself. This is an important skill, as it leads to quality products being made. The step from making short cartoons to doingRead MoreA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last severalRead MoreEssay on The Walt Disney Company Case Study2812 Words   |  12 PagesBUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1.) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplaceRead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages------------------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7Read MoreIn A Narrative Format Discuss The Key Facts And Critical955 Words   |  4 PagesIn a narrative format discuss the key facts and critical issues presented in the case. The key facts presented in the ?Walt Disney Around the Globe? case study presented by Ferrell, Hurt, Ferrell, 2009, discussed expansion and more specifically globalization expansion into international markets. The key facts presented were the history of The Walt Disney Company. Disneyland first opened in 1955 in Anaheim, California with a second location opening in Orlando, Florida in 1971, and the barriersRead MoreDisney s Strategic Process Of Success Essay1636 Words   |  7 PagesWalt Disney transformed a small private company into a blooming public company surrounded by success. The case study presents his strategic process of success starting from the ground-potential he encompassed as a young boy. Today, Disney is still a famous company seen throughout everyday life in a wide variety of presentations. Disney is represented through movies, short films, cartoons, television networks, theme parks, hotels, and characters. In accordance to the case study, the most importantRea d MoreThe Euro Disneyland Case Essay999 Words   |  4 Pagesmassive success that the Walt Disney Company has achieved in Tokyo, the company suffered a big failure in the next overseas expansion venture which was named Euro Disneyland. The failure’s main reason was the lack of the emotional intelligence that should be present in effective leaders. In particular, the emotional intelligence components are: self-awareness, self-regulation, motivation, empathy, and social skill. The most important element that was missing in this case is empathy which representsRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After it s founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreThe Disney Company : Organizational Culture1542 Words   |  7 PagesThe Walt Disney Company is a diversified multinational entertainment organization with five business sectors encompassing media networks, resorts and parks, studio entertainment, consumer products, and interactive media (The Walt Disney Company, 2014). Starting in 1923 as a simple cartoon studio, The Walt Disney Company has since evolved into a powerful, international, media enterprise employing nearly 180,000 people in over 40 countries (The World’s Most Valuable Brands, n.d.). Walt Disney asserts

Clash of the Titans a Movie Review Free Essays

Clash of the Titans â€Å"One day, somebody’s gonna have to make a stand. One day, somebody’s gonna have to say enough. † Louis Leterrier made a stand in directing the 2010 action-adventure, fantasy film entitled â€Å"Clash of the Titans†, a remake of 1981’s campy classic. We will write a custom essay sample on Clash of the Titans: a Movie Review or any similar topic only for you Order Now This is a set in Argos, a Greek city, where a war is about to explode among men and gods, starring Sam Worthington who plays the role of Perseus, a demigod and the mortal son of Zeus whose task is to defeat the Kraken. The movie started with a narration that introduces the three Olympians who battled the Titans long ago: the brothers Zeus (Liam Neeson), Poseidon (Danny Huston), and Hades (Ralph Fiennes). Hades provided the means of defeating the Titans with his creation, the Kraken. After the Titans’ defeat, Zeus created humans and ruled them while Poseidon ruled the sea, but Hades, having been deceived by Zeus, was forced to rule the Underworld. The day came when a man whose born a god but raised as a man named Perseus witness a group of soldiers from Argos destroying a statue of Zeus as a declaration of war against the gods. His adoptive parents, Spyros (Pete Postlethwaite) and Marmara (Elizabeth McGovern), and sister, Tekla (Sinead Michael) were killed when Hades devastated their fishing boat. Perseus was not able to save his family. The surviving soldiers take Perseus to Argos. When King Kepheus (Vincent Regan) and Queen Cassiopeia (Polly Walker) of Argos, at a feast for the returning soldiers, compare themselves to the Olympian deities and compare the beauty of their daughter, Andromeda (Alexa Davalos), to that of Aphrodite, Hades appears again, killing the remaining soldiers . He kills the queen, and demands that Argos farther pay for its disrespect and pride; in ten days, the Kraken will be released, and if the princess, Andromeda, is not sacrificed, Argos will be destroyed. Hades then seeks out the gods on Mount Olympus and persuades Zeus to agree with his plan to punish humanity for their lack of love. Knowing Perseus unaffected by his attack, Hades realized he is a demigod, and tells him of his true father, Zeus. At first, the Argives see Perseus as an agent of the gods and imprison him, but the king later seeks his help. A woman named Io (Gemma Arterton), who has been watching over Perseus his entire life, advises him that the only way to avenge the death of his family is to agree with the king’s wish and attempt to defeat the Kraken. This was the beginning of Perseus’ great escapade. When Perseus and other soldiers try to kill Medusa (Natalia Vodianova), the Gordon, in the underworld, was a great and terrifying part of the film. The massive set design of this film gave a big impact to me as a viewer. It makes me feel how hard the paths and challenges Perseus overcome. It seemed so true. While watching it, I was trying to imagine myself as one soldier there and I felt so scared and said to myself that if I were there, I will give up easily. No wonder why â€Å"Clash of the Titans† nominated in Character Animation in a Live Action Production in Annie Award and in Best Fantasy Film in Saturn Award in 2011. Just as awesome as the set design were the actors. Sam Worthington played a very crucial role as a strong-willed Perseus. His portrayal of the demigod depends more on his courage and strength than his boyish good looks. Gemma Arterton who played as Io made her as a nominee in Choice Movie: Breakout Female in Teen Choice Award in 2010. â€Å"There’s a god in you. Be sure to bring it. † This film shows we have to accept the gifts God gave to us and use it in a good way. Specials gifts have the purpose why we possessed some of it. It also shows that life was not easy but, God is always there to guide and help us. This film is great, from the actors to designs. Everyone should watch this because it teaches bravery and strength. How to cite Clash of the Titans: a Movie Review, Papers

Reflective Journal On The Assignment Final Research Project

Question: Discuss about the Reflective Journal on the Assignment Final Research Project. Answer: My experience about preparing the project report Introduction This reflective journal covers the research project done in the investigation of factors which influence customers to select particular supermarkets to shop in Australia. This research focused on three supermarkets such as Aldi, Woolworths, and Coles. In addition, it focused on the following variable: the location of the business enterprise, packaging of products, brand image, price, value as well as the quality of the product. On this premise, this journal discusses the lessons gained from doing the research. In addition, the journal identifies some important areas that I ignored during the research such as the rationale for the preferred research methodology and the awareness of ethical and social responsibility. Literature review From the literature review, I established that brand value, the quality of the product as well as the pricing strategies strongly affect the competitiveness of firms relative to the others. Specifically, I noticed that many enterprises in the Australia retail sector had focused on low price strategy as the main approach to see them through stiff competition (Nenycz-Thiel, 2011). These firms include Tesco, Aldi, as well as ASDA. In doing this, these retailers reaped a lot from this practice in terms of increased market share. Nonetheless, some retailers like Aldi differentiated their pricing strategy by focusing on the provision of substitute products which replaced the conventional expensive products (Ausfood news, 2016). According to Wu, Yeh and Hsiao (2011) customers always show greater preference towards products that translates to cost savings. On this note, the low priced products offered by Aldi lured high customer traffic thus making it overtake Woolworth. However, the use of pricing strategy sparked up the issue of pricing wars. Many firms including Woolworth suffered losses due to price cuts caused by price wars(Argus, Bee, Honey, Bates, Beacham, Apiaries Family, 2012). To avoid these losses, I learned that firms should adopt other unique strategies to make them more competitive than others. As earlier noted, Aldi was brilliant and creative by identifying the products that have traditionally been expensive in the market and focused the low pricing strategy on them. In doing this, the majority of customers noticed the price reduction on such products which was uncommon among other supermarkets. As a consequence, Aldi achieved tremendous growth in its market share over other supermarkets. Secondly, the research demonstrated that the product quality matters a lot in promoting customers purchasing intentions. In support of this, I noted that firms that had not upheld the issue of quality in their products maintained poor performance in the Australian retail market(Wang, Chen Chen, 2012). These firms include Woolworth as well as Coles(Mitchell,2015). In this context, the quality was viewed on the basis of the freshness of the products offered as most of these firms deal with perishable products like food as well as grocery. The successful firms were noted to be very organized by arranging for delivery of fresh products from the suppliers which were immediately passed on to the customers at the point of sale. Besides, some retailers took initiative and invested on foodstuff storage machines which ensured that surplus products remained fresh until they are all sold to the customers. Furthermore, I established that the nature of marketing strategies that firms use determined whether the customers will buy the products or not. Some of these marketing strategies entailed the introduction of offers as well as discounts to the customers. In this connection, I found out that, the success of Aldi significantly relied on the weekly offers as well as discount that it always extended to its customers. Aldi sold some of its food products at discounted prices during holidays which were characterized by a myriad of ceremonies that was behind escalation of demand for foodstuffs. To increase awareness of these attractive offers to its customer segment, Aldi employed the online marketing approach. As a consequence, the online approach presented an opportunity for the retailer to get responses and reactions from the customers and responded to them accordingly. This was advantageous as the firms were able to understand and address the exact needs of customers (Hollensen, 2015).Al so, the involvement in online marketing by Aldi is advantageous as it is cheaper and is effective in reaching customers located across the world. Lastly, online marketing is efficient in carrying out demographic targeting as it enables the retailer target particular people who have a strong interest in the companys products. I have also learned that business plan is vital for the realization of the firms objectives. The business plans function by aligning the ongoing operations of the business enterprise along with the preset objectives. In addition, a good business plan enables the retailer to embezzle funds from its investors which are channelled to various activities in the business. According to Jasra, Hunjra, Rehman, Azam and Khan (2011), adequate funding of firms translates to fast business expansion as the funds are used in financing various investment projects within the business. Also, the business plan contains some business models as well as business strategies which are prescribed to be the best for the firm. Through the strict implementation of the business plan, I established that the retailer increases its chances of success as demonstrated in Aldi. For instance, Aldi adhered to its business strategy like low price strategy though differentiated it on the basis of the marketing environment . In addition, I noted that Aldi ensured that its customers get the best products. Conversely, other retailers like Woolworths and Coles also laid a lot of emphasis on the execution of its marketing, financial, operational, financial plans as well as the prescribed strategy relating to its products and marketing. However, as Osterwalder and Pigneur (2013) claim, these strategies can be changed depending on their effectiveness in achieving their targeted goals. Further, I noted that the researcher concluded that the marketing strategies employed by Aldi were more effective in comparison to the ones employed by Woolworth and Cole. The rationale for this is that Aldi located its store outlets in regions of high customer traffic which made it easier for the customers to access them. On the other hand, Woolworth and Cole applied situated its stores further from the cities, where there is low customer traffic, thus making it difficult for the customers to access them. Moreover, I discovered that parking space determines the choice of customers to carry out their shopping in particular retail stores. I substantiated this claim by arguing that retail stores with ample parking space attract customers with busy schedules whereas retail stores without parking spaces shy away this kind of customers. For example, Aldi has been able to record high sales volumes as it has ample parking space for its customers as asserted by Chiou, (2014). On the contrary, Woolworth and Coles, experienced low sales as few customers entered into their stores. However, I noted that I ignored the impact of ethical and social responsibility in a business environment. Ethical and social responsibility involves activities which are carried out by firms voluntarily to the best interest of the society in which they operate in. According to Saeidi, Sofian, Saeidi, Saeidi and Saaeidi (2015) social responsibility is essential in boosting the sales of a particular firm that operates within a certain locality. The ethics and social responsibility can be demonstrated through various ways like reducing environmental pollution by using eco-friendly packaging techniques, advancing scholarships to scholars from the nearby community, making donations in terms of food stuff to the community as well as taking part in training its employees. In doing this, a sense of belonging is developed among customers which influence their purchasing behaviors. According to Cooperative News (2015), Aldi took part in social responsibility by donating foodstuffs in the form of relief foods. Perhaps, this should be one of the reasons for its dominance in the market. In addition, Woolworth has also taken part in corporate social responsibility through the provision of more job opportunities accompanied by improving employees potential through training programs (Woolworths Limited, 2016). Also, Woolworth has demonstrated fairness to both of its external and internal customers. Nonetheless, the issue of corporate social responsibility among companies has been subjected to unending debates as CSR practices. On one hand, it has been argued that CSR increases the firms cost of operation which may cause a corresponding rise in prices of products. On the other hand, El Ghoul, Guedhami, Kwok and Mishra (2011) argue that CSR increases customers intentions to purchase firms products as it empowers the society through job creation among other benefits. Day-to -day activities on how I carried out my research Date Dissertation Activities 5th Jan to 17th Jan Aligning the research objectives to the research topic 18th Jan to 31st Jan Collection of relevant sources for the research 1st Feb to 29th Feb Commence reading as well as conducting the research on background information about the study 1st Mar to 15th Mar Check and confirm whether the potential study area is accessible and decide on the research methodology appropriate for the study 16th Mar to 31st March Commence writing the first Chapter 1st Apr to 10th April Write the literature review or the second chapter 11th April to 25th April Carry out data analysis and begin writing chapter 3 26th Apr to 3rd May Conduct data analysis and begin writing chapter 4 4th May to 20th May Write Chapter 5 and proofread the whole document to correct all errors How I find it difficult to interview my sample Conducting this research was not that difficult as I expected initially. This was achieved through the proper selection of the research methodology. Firstly, I discovered that the research approach relies on the particular research philosophy employed in the study. To investigate the determinants of customers towards making a purchase intention in a given retail store, I chose the positivism philosophy. This philosophy was advantageous as it was suitable since this research dealt with quantitative data and it is more accurate as it subscribes to a well-defined structure. In line with the chosen research strategy, I realized that deductive research approach suited this research. I also discovered that the deductive approach was advantageous as it was less cumbersome due to its reliance on previously formulated research hypothesis thus evaded the cases of deviation from the scope of the study. I also chose the case study as the scope of the study is very wide which suggested that it would have been more cumbersome if I would have chosen census method. However, I found it difficult in applying both the survey and case study approach as I had chosen particular organization as my area of study. In addition, I selected descriptive research design. In line with Bryman and Bell (2015) thinking, I confirm that descriptive research design was suitable as it entails accuracy in what the researcher purposes to achieve, it is time-saving and associated with minimal cases of bias My experience with the interview sample In interviewing the sample, I found it hard to use the survey method to conduct my interview sample. To avoid this difficulty, I noted that the most appropriate data collection technique was the use of questionnaires to gather quantitative data. The questionnaires are advantageous as they are cheap, less cumbersome, time-saving as well as enable recording of collected data which makes it convenient for safe storage as it awaits analysis process (Zikmund, Babin, Carr Griffin, 2012). Additionally, the combination of these two sets of data gave rise to a comprehensive conclusion which promoted reliance and validity of the findings. The need for both quantitative and qualitative data necessitated the use of both probabilistic as well as non-probabilistic sampling techniques. In this connection, I developed strong preference to the stratified random sampling as well as snowballing techniques. To facilitate the data analysis process, it was commendable that I use SPSS. The SPSS automatica lly generated the tables as well as figures which enhanced presentation of findings. Above all, I complied with a number of the research ethical issues such as conducting prior consultations of the research respondents which promoted voluntary participation in the study. Also, I noted that I used information from reliable sources which are authorized. I also assured the respondents that high confidentiality level will be maintained which implied that no private details of the participants will be disclosed in any document However, I learnt that I ignored to disclose how the information generated from the study was going to be used which meant that I did not comply with all ethical requirements in the conduct of the research. Conclusion From this reflection, I noted that I was well organized in conducting the study as indicated in my day-to-day research plan. In fact, the arguments on the relationship of the determinants of customer purchase intentions in a particular retail store were presented clearly through the use of examples of retail stores that have succeeded after application of favorable strategies aligned towards these determinants. However, I discovered that the researcher ignored the contribution of taking part in ethical and social responsibility by retailers on customers purchasing intentions. Regarding the methodology, I noted that I chose appropriate methodology except making a decision of using both the survey and case study research strategy which created problems during interviews. References Argus, A., Bee, A. Q., Honey, A., Bates, T., Beacham, V. G., Apiaries, B. M. H., ... Family, M. B. (2012). Monthly. Retrieved 23 May 2016, from https://honeybee.org.au/pdf/MAY%202012.pdf Ausfoodnews (2016). Aldi tries new strategy to grow bigger market share in Australia | Australian Food News. Retrieved 23 May 2016, from https://ausfoodnews.com.au/2015/05/20/aldi-tries-new-strategy-to-grow-bigger-market-share-in-australia.html Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Chiou, B. (2014).International education, student migration and government policy: A comparative study of Australia and New Zealand(Doctoral dissertation, Auckland University of Technology). Cooperative News (2015). How do UK supermarkets do corporate social responsibility? - Co-operative News. Co-operative News. Retrieved 23 May 2016, from https://www.thenews.coop/93768/news/general/how-do-uk-supermarkets-do-corporate-social-responsibility/ El Ghoul, S., Guedhami, O., Kwok, C. C., Mishra, D. R. (2011). Does corporate social responsibility affect the cost of capital?.Journal of Banking Finance,35(9), 2388-2406. Hollensen, S. (2015).Marketing management: A relationship approach. London: Pearson Education. Jasra, J. M., Hunjra, A. I., Rehman, A. U., Azam, R. I., Khan, M. A. (2011). Determinants of business success of small and medium enterprises.International Journal of Business and Social Science,2(20). Mitchell, S. (2015). Fresh food people? We're savers, not foodies, survey finds. The Sydney Morning Herald. Retrieved 23 May 2016, from https://www.smh.com.au/business/heres-why-consumers-are-choosing-aldi-over-woolworths-and-coles-20150714-gicgix.html Nenycz-Thiel, M. (2011).Private labels in Australia: A case where retailer concentration does not predicate private labels share.Journal of Brand Management,18(8), 624-633. Osterwalder, A., Pigneur, Y. (2013).Business model generation: a handbook for visionaries, game changers, and challengers. Chichester: John Wiley Sons. Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), 341-350. Wang, C. H., Chen, K. Y., Chen, S. C. (2012). Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors.International Journal of Hospitality Management,31(1), 119-129. Woolworthslimited (2016). Corporate Responsibility - Woolworths Limited. Retrieved 23 May 2016, from https://www.woolworthslimited.com.au/page/A_Trusted_Company/Corporate_Responsibility/ Wu, P. C., Yeh, G. Y. Y. Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands.Australasian Marketing Journal (AMJ),19(1), 30-39. Zikmund, W., Babin, B., Carr, J., Griffin, M. (2012).Business research methods. South Western: Cengage Learning.