Effects Of Advertising On Personal Privacy And Security

Effects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, â€Å"internet advertising is by far the fastest-growing medium.† She continues by stating â€Å"improved advertising formats make Internet display more interactive and effective, with consumers more likely to view, remember, and interact with them than older formats like TV, radio, and print media. Also, technological advancements in media buying space are helping advertisers to reach the target†¦show more content†¦In theory, the consumer can control a portion of what data is collected and used, however they first need to recognize that many times consent is given for these practices just by using a service. While I can acknowledge that certain data that is stored can be beneficial in the way of simpler web searches, customized results on entertainment platforms such as YouTube, and easier use of some applications, I do not believe that the amount of data being harvested and stored for benefit outweighs the risks. I believe that consumers would rather spend an extra ten seconds to finish typing a sentence with peace of mind knowing that a vast amount of personal information about them is not being collected and stored, by Google. Another significant factor in user privacy is that users often agree, sometimes unknowingly, to allow their information to be shared with third parties. Evans explains â€Å"a consumer may feel differently about providing search data associated with her IP address to a search engine provider if she knew the search engine provider would sell the data to another vendor that had figured out a way to associate her IP with her personal information† (Evans, 32). 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Analysis Of The Poem Leningrad - 1735 Words

Leningrad: The Use of Mass Media to Assimilate a Nation’s Opinion â€Å"We never knew what friends we had until to came to Leningrad† (Joel). These are the closing lines of Billy Joel in the song Leningrad which he wrote during what looked like the final years of the Cold War. Joel toured the then communist state of Russia in and was one of the first American performers to tour Russia since the start of the cold war. During this tour he met a Russian by the name of Viktor, a circus clown, and this inspired Joel to write the song Leningrad. The friendship of Joel and Viktor was sparked by Viktor coming to all of Joel’s Russian tour performances. Throughout the song Joel references both his own life and Viktor’s while growing up and portrays the differences and similarities they both faced. This method of recollection is effective in that it becomes a symbol for the easing of tensions in a cold war that in this point of time seemed unnecessary (Holden). Joel plays on the listener’s past experiences and attempts to connect these experiences with his own to sway their viewpoint closer to his through the use of a mass media. Forms of mass media have been used to change and influence the public’s opinion in many ways for a number of years. For instance, Sam Cooke’s ‘A change is gonna come’ helped bring to the attention of the public all of the wrong the African-American population of America faced on a daily basis. Many members of society didn’t know to what extent these people wentShow MoreRelatedShostakovich3111 Words   |  13 Pagesto represent sarcasm (Dmitri ). Several works of Shostakovich demonstrate this technique, but one of the more well known pieces is the Leningrad symphony. In Shostakovichs 7th Symphony, otherwise known as the Leningrad symphony, he uses a great deal of Sarcasm. During the time when the symphony was written, Shostakovich and his family were in Leningrad when the Nazis sieged the city. As the war continued, the symphony became a song of the Russian resistance against Germany (Dmitri ). TheRead MoreHow Did The Success Of The Us Apollo 11 Mission?2028 Words   |  9 Pagesof the article is to explain and compare propaganda related to space flight created by the USA and the USSR. This article contains history of Russian and US space flight, comparison of semantics and techniques used by each nation and pictures and analysis of two posters from each power. A value of this source is that it is written by an Italian journalist who claims not to be linked to either major power. Another value of the source is that it addresses language barriers in understanding each country’sRead MoreLiterature and Politics the Impact of Dostoevsky95 82 Words   |  39 PagesGrand Inquisitor. In style, approach, and viewpoint, these two works stand in contrast. Rozanovs is a frankly personal interpretation, with an approach more impressionistic than scholarly, while Sandoz offers a thorough, scholarly, highly technical analysis, from the perspective of a Western political scientist familiar with twentieth-century events and recent currents in political theory. But with all their differences—in date of composition, stylistic approach, and nationality and philosophical backgroundRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesPhenomenology of the Narrative, 16 II Problems of Film Semiotics Chapter 3. Chapter 4. Chapter 5. The Cinema: Language or Language System? 31 Some Points in the Semiotics of the Cinema, 92 Problems of Denotation in the Fiction Film, 108 III Syntagmatic Analysis of the Image Track Chapter 6. Outline of the Autonomous Segments in Jacques Rozier s film Adieu Philippine, 149 Chapter 7. Syntagmatic Study of Jacques Rozier s Film Adieu Philippine, 177 vii viii CONTENTS IV The Modern Cinema: Some Theoretical

The AIDS Epidemic Outbreak Free Essays

Who would have ever thought that a disease, possibly brought to America by infected African monkeys, would affect the country forever? This is exactly what happened in the late nineteenth century when the Acquired Immune Deficiency Syndrome (AIDS) was introduced to America. The unpredictable epidemic caused a huge outrage for years to come. The outbreak of the HIV virus, AIDS, in the early 1980†³s resulted in medical research, public misconceptions, and ultimately growing awareness. We will write a custom essay sample on The AIDS Epidemic Outbreak or any similar topic only for you Order Now Appearing first only in homosexual men, AIDS was an unfamiliar virus to the entire United States. Reports of unknown and unexplainable symptoms caused much confusion among patients and even doctors. In 1981, the first reports explained that 41 homosexual men in the San Fransisco area had â€Å"†¦ a rare and often rapidly fatal form of cancer† (Altman n. p. ). After years of researching these cases and millions of others appearing later in the decade, scientists discovered that it was not cancer they were dealing with. They called it HIV (Human Immune Virus) which leads to AIDS (Acquired Immune deficiency Syndrome) that â€Å"†¦ rogressively destroys the body†s ability to fight infections and certain cancers† (ARIC n. p. ). With minimal research there was nothing to initially â€Å"combat† the virus; but, thanks to time and funding, there were some drugs that seemed to help stop the spread of the virus in ones body. These anti-retroviral drugs still don’t constitute as cures ! for the virus, but have definitely helped and continue to help patients live longer (ARIC n. p. ). Since a vaccine to â€Å"†¦ evoke an immune system response that will prevent infection or disease development† still has not been found, other treatments have been tested. Accupuncture, stress management, hypnosis, exercise, good nutrition, and an overall positive attitude all seem to alleviate symptoms even if they are not proven cures of the virus (Packer 78-88). Although AIDS is a life threatening disease, there were many people living with it by keeping healthy and staying safe. Scott Fried had not tried any of the aniviral drugs; however, practices such as taking 80 herbs and vitamins a day, staying physically fit, visiting the doctor every three months, and being happy have kept him alive with the virus for thirteen years (Fried speach). Most victims have not lived as long as he which is why AIDS has lead to some extensive research. Investigators supported by private and public funds continued to search for a cure or even an explanation of HIV/AIDS for two decades because like the â€Å"b! lack plague†, AIDS has killed off millions of people in a short time. Also like the black plague did, AIDS carried with it a long string of misconceptions. In the Middle Ages anyone carrying the â€Å"black plague† was to be avoided. Similarly, the public would often avoid people with AIDS. There were fabrications that AIDS could be caught by another human being from sneezing, coughing, hugging, kissing or even any â€Å"casual contact† ; so, people stayed away from those who were infected by AIDS. Another lie was that AIDS was caused by something magical or mystical (Taylor 23-24). Though some were overly careful of â€Å"catching† the virus, others were not careful enough. Since the initial outbreak was among gay men it was simply assumed that only gay men could be affected. Then reports of IV drug users having the disease still seemed to eliminate the chance of the common person being infected. Next, hemophiliacs and people who had had blood transfusions were reported followed by blacks, Hispanics, lesbians, straight women and finally white, heterosexual, males. Still everyone said â€Å"It can†t happen to me,† until it did (Fried speech). This assumption that AIDS only affected few amounts of people and only minorities was the basis of all misconceptions about that virus. People did not believe the virus could have any impact on their lives; but, it did impact everyones lives directly and or indirectly. Now that â€Å"AIDS is the second leading cause of death in the United States among people aged 25 to 44†³ (ARIC n. p. ), the misconceptions have been proven to be false. Although it was statistically correct that 66% of people infected by AIDS were homosexual males, 24% were IV drug users, and only 4% were heterosexual males or females (Packer 17) it was still a fact that AIDS can affect anyone. After years of research and statistical reports there were finally people relaying these messages to the public. Motivational speakers, like Scott Fried, continue to reach out to teens and adults about AIDS and sex. Information about these subjects can also be found easily, not only at hospitals or doctors† offices; but in books, magazines, pamphlets, and even on the internet. Conducting a simple search on http://www. yahoo. com came up with 164 â€Å"category matches,† 1,206 â€Å"web site matches,† and 237,000 web page matches. This means that HIV/AIDS appears at least 238,370 times on th! e world wide web and it shows that AIDS in an important component of modern life. Not only are people becoming aware of the AIDS epidemic, but they are becoming aware of sexuality through learning about AIDS. Before the outbreak of this fatal virus sex was only spoken about discretely. Now even kids are being made aware of the dangers of sex and spreading HIV. In this way HIV/AIDS had a positive affect on the country. People are aware of the facts and probably make better decisions. Some experts have said that AIDS will remain the way it is now and others predict it growing into a â€Å"huge epidemic† (Taylor 28). Hopefully due to this expansion of knowledge and recognition, he AIDS virus will not spread as quickly and infect as many people as it has in the past. HIV positive, homosexual, male, Scott Fried, said, â€Å"Ironically one of the blessings that HIV/AIDS has brought me is the abundance of love. . . † and perhaps that is true. Pertaining to the eighties and the early onset of the virus, AIDS caused much more commotion than love. However, every cloud has a silver lining and the hysteria has finally cleared up some myths. It has opened up the public to not only HIV/AIDS awareness, but sexual cognizance as well. How to cite The AIDS Epidemic Outbreak, Essay examples

Road Not Taken By Frost Essays (747 words) - Free Will,

Road Not Taken By Frost The poem "The Road Not Taken" is about the one thing that every living human being will and does encounter, multiple times through out life, it is the miracle of being able to choose. With that choice we must also face the fact that we can never go back and explore the other road not taken. Some choices are easier to choose while other takes some contemplating and time to resolve. But when it is all said and done and we have made our choice, there is still the road we didn't choose and often times we wonder about the road not taken. In the first stanza is a place where two roads diverged which represents the encounter of having to choose from two paths a direction that will dictate the rest of ones life. When faced with decisions, man has to weigh his options carefully to make a more efficient choice. At the split in the road, the speaker looks down both of the paths to see what each of the paths will bring. The speaker's sight is limited; his eyes can only see the path until it bends into"the undergrowth". This is symbolic of people trying to foresee what each choice might bring, but our presage is limited, thus the representation of the undergrowth. But all that is seen is that both diverge into a "yellow wood" and appear to be "about the same". The first of the two paths is the more common route whereas the other less traveled path, "wanted wear." In this Frost brings up the conflict of whether to take the more easy way, the path more commonly traveled, or the way that is more complicated and not as easy to foresee the destination in which is the road less traveled. Choosing the already known easy path in which many people choose reassures that the outcome will be predictable. While choosing the "less traveled" road represents the chance of facing a more difficult path in life in hopes to achieve a more satisfactory life. The choice is made after much contemplation, and the choice is to take the road less traveled. As he is going down that road he has chosen, he still wonders and longs to travel the road not taken. Even when he says to himself in the third stanza that he will keep the first path for another day, he knows that he will not have the opportunity to come back, because "way leads on to way." We are shown in this poem that we are limited to explore all of life's different possibilities. As in "In Hardwood Groves" we see that the only possibility for the leaves to return is to decay into the ground yet if they could choose and would choose not to decay then they would not be able to return. We see in the end of "The Road not Taken" there is a sigh, a sigh that has come from years later looking back and remember the two choices and choosing the harder one and that making all of the difference in the life lead. Frost shows his satisfaction for enduring the uncommon route, but at the same time he "sighs" with lamentation, wondering what he may have missed on the other road. As successful life's turnouts may be, there is always regret wondering how another path taken in life brings about other experiences and other opportunities in life. At the end of the poem "Riders" frost says, "We have ideas yet that we haven't tried." Sometimes we will never be able to try them and that is the road not taken. The poem "The Road Not Taken" can be interpreted as the universal dilemma of encountering two similar choices. In the beginning when we look at them they appear to be similar but as time progresses and we go deeper and deeper down the path we see that they begin to contrast each other as they go off on their separate ways. Faced with very similar choices we try to examine what they have to offer for us, but often we are unable to see the results. We can choose to go the common route, which is the more reliable, and have a common life or we can pursue the less common route, which is unknown and often difficult, and have a unique life that stands out above else. The choices we make in our life are ultimately responsible for our future, yet

Zara Case Essay Example

Zara Case Essay Example Zara Case Essay Zara Case Essay Q1a. Should the company upgrade the POS terminals to a modern operating system? It might not be in the retailer’s best interest to perform such upgrade, as the new system will replace three of the existing legacy systems in terms of ordering and fulfillment. The IS department will perceive such upgrade as a radical move and is expected to show high resistance in response to it. Even though Zara has a decentralized decision making process, the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that â€Å"only one person had left the department† in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia, and thus creating a huge barrier for such upgrade. Nevertheless, Zara should still perform such upgrade in the long run. Q1b. Should the company build in-store networks? Yes, it will remove some redundancies in daily operations. For instance, employees no longer have to collect data physically from each POS terminal in order to obtain daily sales totals. In-store network will also enable store managers to have a more comprehensive understanding of sales activities on both a consolidated level and section (Men, Women, or Children) level. Q1c. Should the company give employees the ability to look up inventory balances for items in their own stores? Yes, this will result in a more efficient and systematic stock auditing and ordering process. In specific, it will not only provide store managers with updated inventory balances, it also helps them when reviewing the latest offer from La Coruna and preparing â€Å"the order† in the face of the narrow 24-hour order window. On the other hand, the store product managers can now retrieve more reliable and updated sales figures from each store. This enables the managers to be more effective when making store-to-store transfers. The commercials responsible for matching aggregate supply with demand from each store will demonstrate higher quality of decision making, especially when allocating inventory amongst stores in times of shortage of an SKU. Last but not least, the improved inventory figures will result in a better production schedule and planning that reflect the constantly changing customer demand for different SKUs. Q1d. Should the company give employees the ability to look up inventory balances for items in other stores? If employees have the ability to look up inventory balances of their own stores, granting employee access to inventory balances for items in other stores is icing on the cake. The is because store managers can have better inventory control, and will be in a better position respond quickly to unexpected surge of demand for a particular item. In the event that commercials at La Coruna didn’t deliver the full amount of a specific item that the store ordered, the store manager can immediately seek for â€Å"help† from stores that have extra inventory and thus capturing sales that might otherwise be lost. Q2. What is the Zara â€Å"business model†? How is it different from the business model of other large clothing retailers? What weaknesses, if any, do you see within this business model? Is it scalable? What information does Zara need to operate its business model? Zara â€Å"business model† The Zara business model is to link customer demand to manufacturing and link manufacturing to distribution. Terefore, Zara needs to respond very quickly to the demand of target customers, who are young, fashion conscious city dwellers with fast changing tastes. Differences between Zara and other large clothing retailers The business model is different from other large clothing retailers in the followings: -Zara does not rely on advertising and marketing to drive their business. It only spent 0. 3% of its revenue in marketing, as compared to 3% to 4% in other large clothing retailers. -The lifespan of the clothes is short. On average, 75% of its merchandise are sold within 3 to 4 weeks. -The decision making in Zara is decentralized. The employees in Zara are empowered to decide what garments to be put in the stores. The â€Å"commercials† at La Coruna have great discretion in deciding what clothes would be designed and produced, unlike other companies which use a small elite team for design and production. Weaknesses within Zara Business Model -Since Zara has a short lead time for delivering products, it keeps no buffer stock and most, if not all, logistics arrangements were centralized at the head office in La Coruna. This makes Zara very vulnerable to accidental incidents. -As the store managers are empowered to decide what products to be put in the store, their business sense are crucial. However, since the store managers are not expertise in this area, they may not be able to pick hot items and certain sales opportunities may be lost. Information needed to operate in this business model -To operate this business model, the store managers should have the access to accurate and updated sales and inventory data for them to decide what to order and what not to order. In addition, they should know the availability of the products they would like to order eg. by having access to the inventory level of other stores. -With the tight order deadline with La Coruna, the store managers need on-time inventory balance to plan for the re-order point and optimal order quantity. Q3. What current or potential weaknesses do you see in Zara’s IT infrastructure and IT strategy? IT infrastructure -Critical core services are relying on out-dated O/S (Operating System) and Hardware Technology, where failure of the services could heavily impact normal operations. As the Zara in-house POS system is implemented on an O/S which the vendor has dropped support, no official fix will be prepared once system or software bugs are identified which might lead to unstable system behavior or security leakage. -Running critical services on out-dated O/S will also limit the compatibility and extensibility with the improving software and hardware. This will prevent Zara from sustaining business growth by further improving scalability of services using enhanced hardware architecture or enhanced networking capabilities with other IT software/inventory systems. Moreover, as IT hardware is improving in a rapid pace, legacy hardware components might not be available in the market for Zaras purchase. Zara might face difficulties in purchasing commercial license for O/S that vendor has dropped support. -Unconnected terminals between headquarters and POSs might implied out-sync or inconsistent information sharing in time-critical information such as inventory. Bottl eneck in information sharing or slow responsiveness from customers query are fatal to real time sales, especially Zara is focusing on Fast Fashion Business and place Inventory Management as their competitive advantage. IT strategy -Zara fails to identify how IT can further improve and achieve the companys competitive advantage. For example, while Zaras success based heavily on competitive Inventory Management, the company fails to further improve it by enhancing communications of instant inventory data delivery to front line sales. -Zara fails to recognize the dependency on IT to achieve competitive advantage and it does not perform continuous improvement (or innovation). This will make Zara moving from Strategic Mode to Factory Mode especially when other companies are catching up Zara with similar strategy. Zara does not have dedicated planning, decision making or leading role for IT operations and strategic planning. While the General management core could share these responsibilities, they cannot concentrate their focus on IT incident management (upon system failure) and they do not have up-to-date knowledge and technical exposure for strategic planning, expansion and upgrade decision. For insta nce, Global CIO (Chief Information Officer) and/or Chief Operations Officer) should be employed for Global directions/planning and local CIO/COO (per region) should be assigned for local incident management and business process improvement. Zara does not have solid planning on ever greening of IT services. Ever greening of IT services will ensure the Company placing their IT assets on compatible and up-to-date O/S and hardware where vendor support or human expertise can be located promptly and efficiently for resolution against service failure or consultancy on service improvement. There is no regular strategic alignment with Company’s goal. Regular strategic alignment can help adjusting Zaras IT direction. -There is no constant operational improvement. Constant operational improvement is important for the optimization of IT work flow. It can reduce unnecessary IT overhead and improve service responsiveness. Also, Zara should reshuffle hardware resources after constant review of system usage. This will improve hardware utilization, which in turn improves Zaras ROA (Return on Assets). -There is no strategy to enhance extensibility which is the key to information sharing success. Great flexibility and readiness to interface with different data sources will improve Zara’s ability to perform data analysis or forecasting and to achieve fast responsiveness to fashion change or new source of marketing statistics.

A Short Quiz About Partial Quotations

A Short Quiz About Partial Quotations A Short Quiz About Partial Quotations A Short Quiz About Partial Quotations By Mark Nichol Formatting quotations can be tricky, especially when the words between the quotation marks do not constitute a complete sentence. How would you revise these clumsily formatted partial quotations? For each example, compare your corrections to mine in the paragraphs following each one. 1. â€Å"These days, says Smith, ‘The market does the valuation work for you.’† To clarify the context, the writer has provided the quotation with an introductory phrase the person quoted did not actually utter; therefore, it is not inserted within the quotation marks. And because although â€Å"The market does the valuation work for you† is a full sentence the potential quotation is â€Å"These days, the market does the valuation work for you,† the original quote is treated as a partial quotation and therefore does not begin with an initial-capped word: â€Å"These days, says Smith, ‘the market does the valuation work for you.’† Also, the attribution tag (â€Å"says Smith†) could be relocated to follow the quotation, but the sentence’s rhythm is better as is. 2. â€Å"But he conceded that, ‘with the world like it is, the situation looks a little different now.’† If you do choose to make a partial quote immediately follow a contextual paraphrase, note that unlike as in the case of a simple attribution tag, when the paraphrased part of the sentence and the quotation portion are linked by that, they are not separated by a comma: â€Å"But he conceded that ‘with the world like it is, the situation looks a little different now.’† However, if you convert the initial phrase to an attribution tag, do insert a comma after it: â€Å"But, he conceded, ‘with the world like it is, the situation looks a little different now.’† 3. â€Å"If you own a business ‘dependent on an abundant, reliable water source,’ he said, you probably aren’t thinking about building a plant in Las Vegas.† In journalistic writing, quoted material gives the article a sense of accessibility you feel like you are there listening to the source and of veracity. But some people are more quotable than others, and some reporters are better at recording their source’s utterances better than others. Often, in the rush to capture a speaker’s comments, the reporter manages just a phrase here and there and presents them as partial quotes. Sometimes that works, and sometimes it doesn’t. Here, as is frequently true, the exact words are inconsequential because the statement is mundane; there’s no personality or pithiness in the prose. In that case, it’s usually better just to treat the information as a paraphrase a rewording of the quotation even if it includes words or phrases (or the entire sentence fragment) actually uttered by the source: â€Å"If you own a business dependent on an abundant, reliable water source, he said, you probably aren’t thinking about building a plant in Las Vegas.† 4. â€Å"Smith kept his cool, but he was clearly upset that the plan was meant to ‘discredit the committee’s work and undermine its conclusions before those conclusions are even reached.’† This partial quotation could be converted to a paraphrase, but because the issue is sensitive and the speaker is critical in his choice of words, most reporters would retain the markers indicating that these are the source’s exact words. However, although it is strongly implicit in this sentence that Roberts is the source of the partial quotation, that’s not good enough. Even if a contextual phrase preceding a partial quotation refers to the speaker, insert an attribution tag: â€Å"Smith kept his cool, but he was clearly upset that the plan was meant to, as he put it, ‘discredit the committee’s work and undermine its conclusions before those conclusions are even reached.’† 5. â€Å"He championed an $11 billion water bond ensuring ‘a reliable water supply for future generations, as well as restoring ecologically sensitive areas.’† This quotation is less stable than the previous one because it’s even less clear here that the person identified as the subject uttered the partial quotation. Make the connection clear: â€Å"He championed an $11 billion water bond ensuring, he said, ‘a reliable water supply for future generations, as well as restoring ecologically sensitive areas.’† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Congratulations on or for?How to Punctuate with â€Å"However†20 Criminal Terms You Should Know

Team work and organisational success Essay Example | Topics and Well Written Essays - 1750 words

Team work and organisational success - Essay Example The teamwork in any organization depends upon the organizational process requirements and organizational structure as well. The team can be classified into the major groups of self-managing teams, quality circles, virtual teams and cross-functional teams among others. There can be teams formed of specialized professionals within an organization according to a specified task. However, it is quite essential that all the team members in a team should have a common goal.With regards to teamwork, certain aspects should be considered as vital by an organization. The members of the organization should attend meetings to make team goals and to discuss the problems associated with the targeted objectives. The personal goals of the team members should be achieved with the virtues of teamwork. Conflict should be avoided in teamwork. Notably, it is also essential for a team to work efficiently in terms that every individual member of the team should play a contributory role to assist the organiz ational growth or attainment of the determined objectives. Team formation takes time and there are certain stages that a team should pass through such as ‘forming’, ‘storming’, ‘norming’, ‘performing’ and ‘dissolving'.Biogenic Plc is an organization which is engaged in producing crop protection products. The total workforce of the organization is 15,000 employees and is scattered in over 80 countries. Biogenic recruits able and motivated employees to form a strong team.... With regards to team work, certain aspects should be considered as vital by an organisation. The members of the organisation should attend meetings to make team goals and to discuss the problems associated with the targeted objectives. The personal goals of the team members should be achieved with the virtues of teamwork. Conflict should be avoided in teamwork. Notably, it is also essential for a team to work efficiently in terms that every individual member in the team should play a contributory role to assist the organisational growth or attainment of the determined objectives (Gibson & et. al., 1980). Team formation takes time and there are certain stages that a team should pass through such as ‘forming’, ‘storming’, ‘norming’, ‘performing’ and ‘dissolving’ that can be well observed from the diagram represented below (Gibson & et. al., 1980). Figure: Stages in the Formation of Team Biogenia Plc is an organisation whi ch is engaged with producing crop protection products. The total workforce of the organisation is 15,000 employees and is scattered in over 80 countries. Biogenia recruits able and motivated employees to form a strong team. For the purpose of in-house training, the organisation often forms a team of the members which covers both technical as well as personal development issues of the employees. There is a team which handles community work as well. For international assignments, teams are formed for the specific tasks, for example, for the development of a new herbicide a team was formed in South Africa. The team members formed for the international assignment are from different backgrounds. The qualification of the members includes PhD in